A collaboration amongst over 20 business experts,
Businesswise
looks at
the whole process of setting up a new business with success in mind.
It
covers a wide range of topics including business set up and vision,
marketing (including using the internet), selling, finance, working in
and managing teams, working from home and beating procrastination,
networking internationally, getting the right message out in the right
language, health and fitness and collaboration.
The authors are experts
in their subject area and have shared many tips and ideas here that
they would normally only reveal in training sessions or paid
consultancy. The result is a book that provides insights and guidance
to new or potential business people as well as existing business
owners. Read it with a pencil or highlighter to hand. You'll need it!
Starting up in business is fraught with pitfalls and problems.
The rewards of a successful business, however, outweigh the risk. I
want to see many more successful Chief Executives and this book
provides valuable help from a number of entrepreneurs that have
succeeded.
Brian Chernett, Founder and Chief Executive of The Academy for Chief Executives
I've been an entrepreneur for many years and believe in encouraging
more people to find their passion and pursue it. I'm pleased to see
this book also encourages the idea that entrepreneurs can succeed and
provides practical advice to help them do that. As a long-term
supporter of Ecademy and a life member there myself, I'm delighted to
recommend this book.
Mike Southon, Co-Author of 'The Beermat Entrepreneur' and other business books.