You really can put the power of the media to work for your growing business without spending a fortune or spinning your wheels. Media-Savvy-to-Go Tips Booklets offer you 147 easy things to do that really work to get your story on the Web, in print, or on the air without breaking the bank so you can sell more stuff, grow your business, and get on with your life. You can read both tips booklets quickly and easily identify five tactics to initiate today to develop and share your story with the local media. Once you get into action and see the results that flow from your efforts, you'll wonder why you didn't begin your PR effort sooner. The Media-Savvy-to-Go Workbook offers 60-pages of examples, worksheets, and often free resources to make it that much easier for you to kick your publicity efforts into high gear and take your story and expertise far and wide. You’ll be encouraged and inspired to get into the media relations game without feeling overwhelmed, getting stuck in “analysis paralysis” or wishing you could delegate the task of earning the “ink and air” to someone else. Just model your own storytelling after these examples, and earn the media coverage you crave and deserve. The Media-Savvy-to-Go Audio File explains the deadly sins of media relations and why you should avoid them. Once you learn these powerful lessons, you’ll be well equipped to take your business story to the reporters with the influence to bring your story far and wide. You will learn: * Proven tips and suggestions to enhance your relationships with editors and reporters * Why how-to articles in the local and trade media pack such a powerful punch * Useful and often free resources to jump-start your do-it-yourself publicity know how * Nancy's top 10 media relations tactics that deliver big bang for your effort with very few bucks Listen to the MP3 file from the comfort of your office computer, and you’ll learn valuable lessons to guide your media relations effort. The Media-Savvy-to-Go Publicity Toolkit is among the most effective, user-friendly, and affordable do-it-yourself publicity kits on the Internet today. Every tip is based on proven action steps I apply every day from the media relations trenches to earn the “ink and air” for clients in my own backyard.