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Monday Morning Memoir

byLorne Zalesin
September 8, 2008
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As you start up a new business there are a tremendous number of issues and dilemmas that we all face.  Since these issues are always interesting to get feedback on, I have decided to dedicate the “Monday Morning Memoir” (posted on Mondays) to a current issue my business is facing.  I will outline the issue and describe the solution that we are pursuing.  I encourage feedback from our readers and will respond to that feedback on Friday’s.  I hope you enjoy the trail of building a business.

Sincerely,

Lorne

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Lorne Zalesin
A self-proclaimed “serial entrepreneur,” CEO Lorne Zalesin successfully launched five startup companies from the ground level up. Under Zalesin’s leadership, MyInsuranceExpert.com was formed in November 2006. To date, the company has grown to more than 30 employees and is currently available in nine states. By the end of 2009, MyInsuranceExpert.com will employ 150 people and will be available in 40 states, possibly more. Zalesin earned a Bachelor of Arts and a Master’s in Business Administration from The University of Michigan. He is also a graduate of the William Davidson Institute and Massachusetts Institute of Technology’s (MIT) “Birthing of Giants,” an elite educational program focused on successful leadership practices and unique growth strategies for entrepreneurs. Most recently, Zalesin served as CEO of Bloomfield Hills, MI-based residential builder Bruce Building Company from 2004-2007. Zalesin is a licensed residential builder licensed residential real estate broker, and is licensed in life insurance and health insurance. He also is the Chairman of the University of Michigan Hillel Board of Trustees.
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