CraigL was right about one thing (sorry Craig ... I dare say more than one thing! )
You have all of four seconds to get their interest and all of my four seconds were spent thinking what on earth is maddoxoncology ??????
Listen my friend I know that is the name of your business and this has sentimental value to you, but it doesn`t to anybody else. You can`t sell sentiment.
If the company/website name deters punters then find something better.
Go to the whois website ( http://www.whois.net/ ) and check out various combinations of domain names then reserve one to use.
I was thinking "mdxcancercare.com"
You have to understand how people search for products/information on the web. Search engines search by the first 25 characters in a name. If you have cancer and care in the name your hit rate will climb dramatically. Try it.