As a person who has also been affected by cancer, I think what you are doing is great. I agree 100% with the previous posts, the site is very clinical. I remember when we were dealing with cancer and how overwhelming things were. As a sight that offers a small relief to the difficulties of that ugly disease you must come accross as more caring.
If you are sincere about why u are doing this, everyone here is willing to help, but based on your site and posts you seem more concerned about the profit margin. I hope that is not the case, and I will give you the benefit of the doubt.
The home page should be 90% content and 10% products. It should be carefully written and from the heart. You share something in common with your visitors and you should let them know that you arent just out to make a dollar, but honestly care.
Here are a few ideas for "softening" your sales message.
#1. Change the heading of SHOP BY CATEGORIES to something like SOLUTIONS TO COMMON PROBLEMS or something similar to relate a softer approach.
#2. Change the tabs on your website so that they do not highlight the sales potion of your site maybe from MY ACCOUNT to ABOUT US and SHOPPING CART to SOLUTIONS.
#3. Re-arrange your menu. I hardly think that you can offer a GIFT CERTIFICATE....that is almost insulting. I would never imagine buying someone a "gift certificate" for your product. Maybe start with your prayer quilt and work your way down.
#4. Why do you have a picture of a young happy couple? Smiling and laughing? That picture belongs on a dating site not a cancer site. Being happy is fine and that is the goal of your product but the picture should be more appropriate.
I could go on but I dont want to write a book. I have been doing website marketing for quite some time and can tell you that the 7 second rule is absolutely true. But, not for your type of product. When sites are as specific and targeted as yours you have more time to convey a proper message.
You must approach this sale from another point a view...that of a caring individual who wants to help. Otherwise you might as will list your products on ebay.
Sorry to be so blunt maddoxoncology but the topic hits close to home!
Best of luck!
googleguy8/1/2008 2:15 AM