Forums: Discussions for entrepreneurs and small business.

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Gateway Insurance Solutions

Specializing in Missouri Health Insurance for individuals, families, small businesses and self employed professionals.

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For a lot of people, insurance is a luxury anymore .... most people just can`t afford it, regardless of how much they want or need it .... on top of the cost of everything else lately, it is moving down the list of what people are willing to pay for; "Do I buy gas and food this week, or health insurance?" .... I imagine that is part of the sales problem, that many just don`t have the finances.

That leads to a message I don`t see on your site right away, which is, "Can I, a potential customer, afford it?" If you state up front that you have affordable plans, or that you can provide plans cheaper than most others, or give me something to think that you are solving the financial issue for me right away, I`d be more inclined to check into it .... but all in all, right away it comes across as just another insurance program that I probably can`t afford, since there is no indication of anything different ..... "We work for our clients, not an insurance company" .... well yeah, that is what I would already expect from you, but that doesn`t solve my insurance coverage problem or provide a solution, it`s just a sales line.

In general .... what is setting you apart from any other company doing the same thing? How does your company benefit me more than your competitors can?



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M Hall
Website Critique Community
International Society of Curmudgeons

Kathy`s having a great deal of success using WordPress to build an offsite blog. The benefit is that the traffic back and forth between the two separate URLs makes us look better and better to the search engines.

Why not build a blog that talks about daily events, your thoughts and ponderings? The site itself would be the specifics and details---the process of insurance. But the blog could make it all personal. There, you could have articles like, "I was talking with my friend, the other day, about this gallbladder problem." Then go from there.

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Emil Wisch
Community Servant & CoCreator
UrbanMelt.com
emil [at] urbanmelt.com
Twitter: urbanmelt

I would definitely add content to your site and perhaps add some blog articles to give it more interest. Also, I would work on the text alignment of your elements so that your page looks more polished. Right now I'm working on a beauty site that specializes in body wrap products and I know what a challenge it can be to put together something nice that customers will keep coming back too. I think my site is pretty short on content as well but I think it will really make a difference to focus more on that.

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Nothing makes you feel of look better than body wraps.

I noticed you haven't replied to this yet, if you want to make your business successful, really listen to what everyone is saying here, it's invaluable!

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