Forums: Discussions for entrepreneurs and small business.

Hi Linda-

It really depends on the industry--each industry can have its own range. A lot of my work is done through licensing so if you tell me the industry I may (may) be able to give you an idea. Licensing.org has some good resources that might help. Before entering into any licensing agreement I would definitely recommend that you consult a qualified attorney. The contracts can be very complex with lots of loopholes.

Good luck,
Ron

Generally, it`s difficult to garner licensing in apparel unless:

• you`ve invented and patented a TRULY unique product with proven sales demand
• you`re a star

Most licensing agreements are not bound to products per se. Rather, a manufacturer is buying the rights to use your name on a product they already manufacture or one similar to it. At best, licensees stipulate quality levels and colors.


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