2012 Leading Moms in Business Competition

Celebrating America´s most outstanding mom-owned businesses and the women behind them.

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Contestant Profile

Katie's Charms

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Katie's Charms Note: You may vote for each contestant once a day.

Contestant's Case to Win

This is based on the number of votes received and does not reflect the quality of the business or chances of winning.
I sell beads and charms that fit European Bead Bracelets (such as Pandora and Chamilia). I also sell starter bracelets and Biagi branded beads and jewelry.

I started my business after I had my 2nd baby, because I loved staying home with my girls and wanted a way to help with the family finances. With only a few dollars from our savings, I slowly built up my business, and have continued to do so over the past year.

My business is completely online, which has its pros and cons. I'm open 24/7, so I do spend quite a bit of time answering questions and fulfilling orders. But, not many businesses let you take your kids to birthday parties and dance classes, while the orders can continue to come in!

I use social media (Facebook), email marketing and personalized service to bring a one-of-a-kind shopping experience to my customers. Through these mediums I really connect with each one, and I think that creates a shopping experience that my customers love.

I'm proud of my business, and hope that it continues to grow as we await our third child in October!

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