2013 Leading Moms in Business Competition

Celebrating America´s most outstanding mom-owned businesses and the women behind them.

Sponsored by
Share this

Contestant Profile

Life Elements

Share this profile
Life Elements
Voting has concluded for the competition. The top 3 winners will be announced after May 8, 2013.

Contestant's Case to Win

This is based on the number of votes received and does not reflect the quality of the business or chances of winning.
Hi, I'm Martha Van Inwegen, founder of Life Elements®, wife to Curt and mother to Bettina, Michael and Cyprus.

I started Life Elements in 2005 as a lifestyle company focusing on natural, aromatherapy based personal care products for the entire family. Our first collection, C&M Couples® (www.cmcouples.com) was created to bring balance to a couple's relationship through products that enhance their romance and passion. Our second collection, Action Wipes® (www.actionwipes.com) was created for active family members that love the outdoors, fitness, travel and more. Action Wipes are an all natural wet wipe for when you can't shower.

While I wouldn't call myself an "environmentalist" or "tree hugger", I am concerned with how we are trashing our environment, wasting precious resources and the disbelief of global warming. To that end, I want to make a difference – however small it may be. With that mission, we support and have joined organizations with the same goal. Life Elements is a member of 1% For The Planet, Green America, Carbonfund.org and Campaign for Safe Cosmetics. I am committed to implementing responsible environmental practices and awareness in both my company and my home.

I don't consider myself an advocate either, but I care about certain causes - like cancer, aids, alsheimers, global warming and about those trying to make a difference in these areas. So, I support and sponsor several non-profit organizations, teams and individuals that are doing incredible things - such as Team Winter (www.teamwinter.org), Eric Larsen (www.savethepoles.com), Opportunity Green (www.opportunitygreen.com)and many more.

Being a wife, mother and entrepreneur is not easy, it has its challenges, but I've learned how to remain patient, work through the challenge and keep moving forward. I strive to give back by helping and inspiring other moms and entrepreneurs whenever possible. And, I love a good competition. So please, vote for me!

To see what else I'm up to, please check out:
Blog: www.actionwipes.blogspot.com
Twitter: www.twitter.com/marthavan
Facebook: www.facebook.com/#!/pages/Action-Wipes
LinkedIn: www.linkedin.com/in/marthavan
YouTube: www.youtube.com/user/ActionWipes
Flickr: www.flickr.com/photos/actionwipes/