Contestant's Case to Win
This is based on the number of votes received.
My co-founder (another mom) and I started our business to address the obesity epidemic in the United States. Our mission is:
"We want a nation of healthy children. We want to help reverse the obesity epidemic. Inspired by this vision, we teach healthy eating principles to children."
We developed a plate (called the Nutri-plate) in collaboration with youth and families from the south side of Chicago in 2007. After the initial development, we conducted experimental research which showed that (1) Youth dining on the Nutri-plate selected less food overall & selected more fruit. (2) Youth with higher BMIs made more healthy food choices.
The Nutri-plate also conforms to the USDA's new MyPlate guidelines, which were released in 2010. We now commercially manufacture the Nutri-plate, and have received interest from different demographics and markets around the US and around the world.