2012 Leading Moms in Business Competition

Celebrating America´s most outstanding mom-owned businesses and the women behind them.

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Contestant Profile

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Pure-Ecommerce.com

Pure-Ecommerce.com

Contestant's Case to Win

This is based on the number of votes received.
Jennifer Gault-Varner is a self-taught eCommerce expert who now helps burgeoning "mompreneurs" get started in the world of e-commerce through her business, Pure=Ecommerce.com.

Pure-Ecommerce provides turn-key ready to go ecommerce websites for sale. All of the businesses are preoloaded with drop ship products so there is no inventory needed.

Each of Pure-Ecommerce.com website businesses come with 40 hours of step by step ecommerce consultation and mentoring.

Buying a business from Pure-Ecommercce.com allows a budding Entrepreneur to step into the business of their dreams and have someone personally mentor them through all aspects of setting up, running, and then growing an online business.

The company’s origin is truly a unique and inspiring story. 10 years ago and shortly upon returning from her honeymoon, Jennifer’s husband was diagnosed with Stage 3 colon cancer. He was just 30 and Jennifer 25. The doctors told them they would most likely never have children, but one week before his chemo treatments began, Jennifer learned she was pregnant.

Jennifer cherished every moment of her pregnancy, and came up with the idea to launch an online maternity clothing boutique. Her online business grew fast and furious and was one of the largest online maternity clothing companies. At her peak she was doing over a million dollars a year.


Jennifer would soon face her own cancer diagnosis. In 2009 she was diagnosed with breast cancer while pregnant with her 4th child. Jennifer would undergo chemo, radiation, and several surgeries before being declared cancer free.Throughout her diagnosis and treatment Jennifer continued to work and grow her company. This year Pure-Ecommerce.com celebrates five years in business.

Jennifer’s business model is simple - she uses her experience and expertise to concept each specific business idea, then she designs the website, creates the logos, buys the domain name, and researches and secures all inventory.

In addition, all Pure-Ecommerce businesses come with 40 hours of one-on-one consulting, so burgeoning “mompreneurs” can be sure they have guidance as they launch, manage and grow their business.

The turnkey sites available at Pure-Ecommerce cater to women –busy moms looking for extra income and other women interested in tapping into their entrepreneurial spirit.

Pure-Ecommerce was recently featured in several national magazines and websites such a Entrepreneur and WomenEntrepreneur.com.

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