2012 Leading Moms in Business Competition

Celebrating America´s most outstanding mom-owned businesses and the women behind them.

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Contestant Profile

101

Smell Goods '98â„¢

Smell Goods '98â„¢

Contestant's Case to Win

This is based on the number of votes received.
live good. feel good. smell good.â„¢ isn't just my business tag line. It is a conscious thought of peace that goes into every wholesome creation, created by my hands. I am Itiel McVay, Co-Founder and Product Creator at Smell Goods '98â„¢. In 1998, being inspired by culture, gourmet desserts and beverages, and confections, I began creating goods that a woman would be tempted to eat, but that would bring positive results to her skin and senses. Often, I see women consumers patronizing larger bath and body retailers, because of the fragrant products, yet not achieving healthier skin--my focus is to give those women a wholesome alternative to smelling good.

Smell Goods '98â„¢ mission is to produce fine quality products;to encourage women to seek healthier options in bath and body care;to be a positive tool in the community through empowerment and philanthropy.

Thank you for your vote!

live good. feel good. smell good.â„¢

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