2012 Leading Moms in Business Competition

Celebrating America´s most outstanding mom-owned businesses and the women behind them.

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Contestant Profile

51

Liv2BGirl LLC

  • Name Cindy Abel
  • Location Atlanta, GA
  • Year Business launched 2010
  • Website liv2bgirl.com
Liv2BGirl LLC

Contestant's Case to Win

This is based on the number of votes received.
Liv2BGirl's mission is to provide a safe, fun and engaging online social experience where girls feel empowered to share, connect and make a difference. Our online community is a place for tweens and teens to engage with their peers in a positive environment that celebrates the girls. We want to empower girls to go after their dreams so we feature girls on the website that are role models in their communities. At Liv2BGirl.com, we want girls to know that if you believe it, you can achieve it!

As mothers of daughters, we realize technology is an important part of our children’s lives. We saw the need for a safe place online where girls can network with their friends in a community that promotes growth, creativity and a positive self-image. We believe strongly that just saying no to social networking and technology isn’t the answer so we decided to create an alternative.

One of our core values is to be active in the community and support causes that help girls everywhere. To that end, we partnered with the National Bullying Prevention Center and have agreed to give 10% of our retail sales in support of their organization. Bullying is a huge societal problem and technology is making it easier to reach victims. Our website aims to change the way girls interact and communicate with one another.

Liv2BGirl officially launched on November 6th ,2011. We decided to have a party for girls at North Point Mall in Alpharetta, Georgia and we saw our brand become a reality. Through contacts and local media, we invited 100’s of local girls. Not only did we sign up new members for the site but girls as young as 4 begged their moms for Liv2BGirl merchandise. We had local tween and teen girl artists performing every hour. Parents could not get their girls to leave!

Please help us continue to create change for girls everywhere by checking back every day to vote for Liv2BGirl!

Cindy Abel and Tosha Marks
Co-Founders /Owners

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