2012 Leading Moms in Business Competition

Celebrating America´s most outstanding mom-owned businesses and the women behind them.

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Contestant Profile

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Miles Of Marketing

Miles Of Marketing

Contestant's Case to Win

This is based on the number of votes received.
Miles Of Marketing, aka M.O.M., hires moms from across the country to market mom friendly products to other moms. We are a mommy street team, one of it's kind.
I am a mother of 2 that started this business after moving to the suburbs and realizing that mom's don't get to learn about cool new products, music, etc while watching and listening to kids TV and radio. I wanted that to change. I wanted to give moms the power to earn a living while educating other moms about cool new products and discounts for shows like Ringling Bros and Disney On Ice.

We promote our products using word of mouth in person as well as online. My moms are educated about the product and will talk about it to the moms they see daily at schools, bookclubs, after school activities, etc. They will handout postcards, samples and coupons to these moms that they see everyday, while going about their daily routine. They will also leave these items at pediatricians offices, dry cleaners, malls, etc.
My moms also post about the product online - on their social networking sites, mom friendly message boards/forums and on other relevant sites. They may pass along a discount code for our event projects. Moms love coupons and discounts!!!
In addition, there's an option for our moms to drive with a 14x14 magnet advertising the product and act as mobile billboards. They drive 20-35 miles a day and their exposure is vast.
My moms now have the power to work while going about their day. They can now contribute to their families income without leaving their children in child care. It might be a weeks of gas or food, but anything helps to being a M.O.M.!!!

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