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Contestant's Case to Win

My name is Aida Dujarric and I am the proud mother of 3 wonderful children. The idea of my company stems from the love that I have for my only daughter Isabella, who is the inspiration behind everything I make. I love boutique hair accessories and to match her ever growing wardrobe I started designing my own so that she had something to match all her outfits.

Cabecitas Lindas means pretty little heads in Spanish, I specialize in creating unique couture hair accessories for little ladies. Each piece is handmade to perfection giving little ones style and grace. My brand is about youthful energy, tenderness, style without huge effort and the magical world of childhood. I try to translate these ideas into my hair accessories.

Only after the constant orders from friends, coworkers, and even relatives did I officially open up Cabecitas Lindas to the public in April 2010. As a fledgling business and to minimize costs I took matters into my own hands by designing the company's logo myself; it's an illustration of my daughter's profile, as a reminder of the muse behind the creations and the pretty little face that started it all.

In the Summer of 2010 I hosted my first annual Tea Party in Central Park inviting little girls from the inner city to join in afternoon tea party activities, completely free. The 30+ attendees were treated to a magical land of delicious cupcakes, were read books, sipped pretend tea and played ring around the rosy along with other nostalgic games of yester-year while being photographed wearing my boutique hair accessories. Each little lady was gifted a swag bag containing my handmade hair goodies, along with a hair clippy display frame so they can keep their new hair accessories safe.
The Tea party in Central Park wasn't just about promoting, it was about empowering our little ladies and letting them know it's okay to be feminine in a world that tells us that in order to achieve anything in life we need to be more aggressive and adapt "masculine" qualities, we counter that by letting our little fans know that it's okay to revel in everything pink, fluffy, ruffley and soft and girly. It was an event which many inner city little girls unfortunately don't get to experience, a true tea party environment with other little ladies of near the same age, and I wanted to bring that to them via my Brand. This event also helped to build brand awareness and a lasting impression, they will always remember their very first tea party was with Cabecitas Lindas and its creator, it was also an experience that will stay with me for a lifetime. I look forward to hosting one every year.

Making hair accessories to me is beyond fun, it's a creative outlet and I love when people ask me to make custom items. I feel truly blessed to work in a dedicated studio. Everything is handmade with love and attention to detail, I wouldn't make something that my own daughter wouldn't wear, and I take pride in my craftsmanship, quality and presentation of my products.

All little girls are beautiful regardless of hair type.
Straight hair, fine hair, curly hair, wavy hair, barely
there hair, even no hair, it's all beautiful to me.

Kind regards,
Aida
CEO/Founder of LaBella Blue LLC & Cabecitas Lindas Hair Accessories
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