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Contestant's Case to Win

Sign4Baby offers a variety of programs from classes to story times to help parents engage in early communication with their baby/toddler. Teaching was always in my heart and when I became a mom and saw the incredible communication ability of my signing baby, I wanted to share it with other moms and show them really how to incorporate signing in their everyday scenarios. There are plenty of books out there on the subject, but I felt that books don't give the same coaching that interactive classes provide. Aside from teaching my own 3 children to sign, I learned to sign as an infant (before this concept had really caught on) and having a deaf mother has given me the added bonus of providing lifelong experience into signing with babies and the deaf culture. Finally, I am doing something that I am proud of, that helps other people... it took awhile to hone in on bringing together my personal skills and doing something I absolutely love. Worth the wait to figure out what I was called to do! Clients have commented that I should write a book on parenting and/or signing (perhaps when all 3 of my kids are in school that will be the next stage). Having worked for 2 big name corporations in my pre mommy days, I took what I learned from those work places (the good and the bad) and use it to understanding being in business, in networking, marketing, adding to my curriculum and delivering more than what families expect.
Supporting other mommy businesses is something I have a knack for, it was one of the first pieces of advice given to me when I started up, "network with as many momprenuers as you can and set out to help them." I have always found it to be a great offering to clients that I'm a super resource for all things parenting simply by being a big momprenuer supporter.
I've reached that point in my business where people are reaching out to me for the services I offer instead of me trying to attract clients... what a wonderful turning point for ANY business. I attribute this to a few things I've focused on in the past year: One - Social Media - connecting with people is important when you're in business for yourself and social media allows you to connect with WAY more people than I could otherwise. Two - Blogging - This sort of gave me the platform to brush up on my writing, and now I've had several articles published in a variety of forums (a goal I have is to be the expert baby sign language columnist for one of the parenting magazines or online resources that reaches more families - I want to make a bigger impact than just local). Three - Holding onto my dream! I almost shut down the business in Dec 2009 with the tough economy and with the urging of friends hiked up my boots and focused my attention on how to succeed rather than how I was flaundering. As a mom of 3 ages 5 and under I really do feel it is a blessing to be a momprenuer and make a difference in the lives of families who want an early communication bond with their chldren.