Contestant's Case to Win
This is based on the number of votes received.
Getting my kids to brush for two minutes was like pulling teeth!
The Story of The Twooth Timer Company
Twooth be told, the idea for our first product, TwoothÂ® Timer, began in the car after a routine dental checkup. Our dentist had told me that my children needed to brush their teeth for two minutes (instead of ten seconds!) and to get some sort of timer. That got things tickingâ€¦
After a lot of research on the internet, I discovered that an effective tooth brushing timer was scarcer than henâ€™s teeth! So with the help of my kids, their friends and moms the TwoothÂ® Timer was developed and marketed to the dental industry. At first I was nervous that I had bitten off more than I could chew but soon dentists and hygienists were recommending it to their patients and the word spread. Winning awards and a growing public awareness of the importance of oral health helped the TwoothÂ® Timer erupt into the retail market as well.
With the success of the TwoothÂ® Timer, I realized that more was needed to help keep parents armed to the teeth in the battle against tooth decay. Since then, we have designed more products to help parents and their children work together to achieve good dental health because it is integral to overall health. Our goal is for every child to have a lifetime of healthy smiles!
I would like to be chosen as a winner of the Leading Moms in Business Competition not only for the honor but also to help raise awareness of the importance of our children's dental health. Tooth decay is the #1 most common chronic childhood disease but it is preventable! Research has shown that oral health affects overall health. A child's untreated tooth decay can lead to lifelong health issues and unfulfilled potential because of lost school time and an inability to concentrate due to pain. Prevention begins with awareness...
Wishing you a lifetime of healthy smiles,
Antoinette aka The Twooth Fairy