2012 Leading Moms in Business Competition

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Contestant Profile

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TOYconomy

  • Name Shannon McAfee
  • Location Glen Allen, VA
  • Year Business launched 2010
  • Website www.toyconomy.com
TOYconomy

Contestant's Case to Win

This is based on the number of votes received.
TOYconomy is an online toy rental service for kids of all ages to help parents and caregivers save money, space, and resources. Customers can rent individual toys, games, puzzles, electronics and more for 30, 60, or 90 days. At the end of their rental period, they can return the products or purchase them at a discounted rate (minus their rental fee). TOYconomy recently added a Buy Now, Trade Later service allowing customers to purchase new-in-package products with the option to trade them in within 90 days for credit to use on the website. TOYconomy ships via FedEx anywhere in the U.S. and we also provide a free local delivery service. Our products are thoroughly cleaned and disinfected through a 3-step cleaning process, ensuring 100% clean toys when they reach a customer's doorstep. We also provide reusable storage totes for use during your rental period to help you keep things organized! TOYconomy's goal is to create the most customer-focused service for families wanting to provide fun and educational products to their children at a fraction of the cost of retail. TOYconomy also helps families invest their money wisely, only purchasing products that their kids attach to and returning ones they don't. TOYconomy believes in the benefits of traditional play on a child's cognitive, emotional, and social development, but it is important to match the right product with the right child during the right stage of development. "Spend Less, Play More" is TOYconomy's tagline, it is our mission, and it is the goal we hope to achieve.

The idea for TOYconomy was inspired by my own experience as a mother of three kids. I watched toys accummulate quickly, taking over the majority of rooms in our house. I found that my girls only played with a select few things at a time and the other toys just sat there collecting dust. I wanted a way to test-drive toys to know whether my kids liked them before purchasing them. Thus, TOYconomy was born! In addition to being a more economical alternative to buying toys, it helps keep clutter to a minimum in your house and it's an eco-friendly service!

I would be honored to be considered as a winner of the Leading Moms in Business Competition. I have met so many moms after starting this business who have amazing and intelligent ideas and who are working hard to realize their dreams. I admire and respect all moms who trying to raise a family, working, running a business, or just juggling day-to-day activities! It is hard work and I am honored to be among this group of motivated and hard-working individuals! Thank you for your consideration.

Visitor comments

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  • What a wonderful way for kids to enjoy new toys without spending large amounts of money for something...Read more
  • Toyconomy is an amazing concept, especially for grandparents whose grandkids visit only a few times a...Read more
  • Love your business concept!...Read more
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