2012 Leading Moms in Business Competition

Celebrating America´s most outstanding mom-owned businesses and the women behind them.

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Contestant Profile

39

Bionée

  • Name Ewa Asmar
  • Location New York, NY
  • Year Business launched 2010
  • Website www.bionee.com
Bionée

Contestant's Case to Win

This is based on the number of votes received.
Bionée is an organic skin care brand for mothers and their babies. I started Bionée while I was pregnant with my first child. I believe that only a mother can understand what happens to a body and skin during the pregnancy. We have new needs, new skin problems and we want to feel beautiful and safe more than ever!

My pregnancy was for me a time full of passion and dedication to my new venture: Bionée Organic Certified Skin Care. This new direction in my life has its roots in my strong experience in product development for international cosmetics companies. Over the years I was managing international and leading natural beauty brands in France, UK and the US. My creativity and sense for beauty care are reflected in the various well-known cosmetics creations on the global market. Being a true citizen of the world I cherished the cultural exchanges and observations of women and their beauty habits all over the world. I wanted to combine the best of each culture and develop products that speak to the needs of women as myself. During my pregnancy living and breathing beauty care, I trusted my idealistic convictions and created Bionée, a brand that incorporates “wonder ingredients” from all over the world fused with certified organic and natural modern science.

Today, the skin care products are all I could wish for my baby and myself: safe, efficient and indulgent, supporting fair trade and the environment. Bionée’s organic skin care line for pregnancy and baby is the fruit of a strong collaboration between pregnant women, moms, women scientists and doctors.

Visitor comments

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  • Brilliant idea...driven by passion, care and social awareness...Wish you all the best!!...Read more
  • What a great idea. i didn't know other products out there were so toxic. I'm surprised no one has done...Read more
  • To a successful young mother who puts passion in both her motherhood and her business. The Bionee products...Read more
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