2012 Leading Moms in Business Competition

Celebrating America´s most outstanding mom-owned businesses and the women behind them.

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Contestant Profile

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babybindle

  • Name sandra frawley
  • Location Greenwood Lake, NY
  • Year Business launched 2010
  • Website www.babybindle.com
babybindle

Contestant's Case to Win

This is based on the number of votes received.
In July of 2010, Huggies awarded me a $15,000 grant to develop my invention and start my company. After struggling with the infant car seat and a huge diaper bag, I wondered if there was an easier way of running errands without the juggling act. A search online ended with another circus act to the store. That afternoon I sat and designed my first prototype of the SeatPak. Fast forward to March 2011, the SeatPak is now in 9 stores, we will be introducing some new designs within the next couple of months, as well as a new invention later in the year. The Huggies MomInspired award started me on this amazing journey. The confidence to turn my ideas into products which help parents everyday.

Visitor comments

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  • Best of luck in this competition and always. The SeatPak is an amazing, innovative, useful product. I...Read more
  • Sandra I am so proud of you and will continue to be with each new invention that will be made. ...Read more
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