The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

ParentOrganizer

ParentOrganizer

Contestant's Case to Win

This is based on the number of votes received.
As a Mom I knew there had to be a better way to get school and organization information than with inefficient flyers. We created a proven tool that makes communication between schools, groups and parents easy and reliable.

ParentOrganizer has already delivered more than 20 million important emails to parents but we are undergoing a major upgrade to make the communication even better.

Launched by parents for parents in 2001, Parent Organizer AUTOMAGICALLY helps families and organizations – schools, PTA’s, and youth groups – dramatically improve daily communication. Organizations rave about saving money and time and parents love how efficiently info is delivered to them via their daily ParentOrganizer email.

• Registration for schools, organizations and parents takes just a few minutes
• School or groups can easily submit an event or announcement through a straight forward web tool, and they decide who receives the info and which day to it is delivered
• Emergency notices to a group or an individual parent can be sent immediately via text and email.
• Parents receive a summary email informing them of upcoming events and special announcements that affect their children
• Personalized family homepages with aggregated calendars make it easy to see what is going on today, this week and right around the corner – and the info is 100% secure

Parent Organizer knows how difficult it can be for schools and organizations to keep their parents informed. We’ve heard first hand that using Parent Organizer saves money and time and cuts down on administrative stress. Unreliable and uncoordinated emails, difficult email list maintenance, newsletters with old info and paper flyers can become a thing of the past – as administrative stress flies right out the window.
The daily email which Parent Organizer sends to parents makes communication dependable. And parents love knowing the single email they get from Parent Organizer is going to keep them informed of everything important to their family. As parents stay up-to-date on their children’s activities, everyone benefits, especially the kids.
Parent Organizer ensures the safe delivery of the daily email. We also take privacy and the integrity of your personal information very seriously. Parents only see and receive what they have signed up for and what administrators have intended to send directly to them.
We’ve heard first hand that Parent Organizer helps communities stay better connected, as parents stay better informed. And as schools and groups change the way they communicate, they change the way they do business, saving time and money along the way.

About the founder: Kathy Cox has over two decades of marketing management experience.

Kathy started her career on the agency side with working as an account manager on accounts such as Carnation Company and helping launch seven pioneering subscription TV entities. Kathy moved to the client side as a marketing executive with a succession of top media companies, including Viacom, Times Mirror, and TCI Cablevision winning several cable industry awards. She then moved to Seattle negotiating the Seattle Mariners’ first cable television rights contract and then launching NorthWest Cable News (NWCN). As head of marketing, she helped to make NWCN the highest rated regional cable news network in the country.

As an Internet entrepreneur, Kathy founded FilmPix, a movie information service acquired by Hollywood.com. She then founded ParentOrganizer.

Kathy has also published a guide to her home town of Kirkland, and has brought her marketing skills to consulting assignments for clients such as Winterbrook Beverages, Edgate, Seattle Cancer Care Alliance, and Imagio.

Sharing her marketing expertise with small and mid-sized companies with she recently started her own marketing firm, Marketing Philharmonic. Marketing Philharmonic brings executive level talent to compose strategy and orchestrate results.

Kathy graduated cum laude in broadcast journalism and political science from Ohio State University and received her MBA from Pepperdine University.

On the mother side, her children are successful college students.

Visitor comments

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  • This outstanding product has revolutionized communication in my school district. Thank you Kathy and...Read more
  • Kathy, Best of luck. This is an amazing product and kudos to you for sticking with this and delivering...Read more
  • Hope you win! Impressive resume. ...Read more