The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

B.Y.O.G. (bring your own gown)

  • Location Huntington Beach, CA
  • Year Business launched 2008
  • Website www.shopbyog.com
B.Y.O.G. (bring your own gown)

Contestant's Case to Win

This is based on the number of votes received.
The idea for B.Y.O.G. was born after realizing the need for a labor and delivery gown for hip mamas who don’t want to abandon their personal style or modesty in the delivery room.

We wanted to offer an alternative to the drab, used hospital gown and provide new moms with a stylish yet functional option.
We are also committed to helping women who really need to feel uplifted and empowered while facing illness and long hospital stays. This has become another passion of B.Y.O.G. and the inspiration behind our Grace collection. (Due Summer '09)

Our gowns are always manufactured in the U.S.A.

I would love to be considered as a winner for the Leading Moms in Business Competition so that I can reach and inspire other moms who also want to pursue their passion. I started my business with not much more than a dream. With ambition, hard work and a lot of support I launched B.Y.O.G. in 2008. I am so thankful for the help I received from the wonderful network of moms in business and I would like to offer the same support to many more. Thank you for your consideration.

Andrea Santini, Creative Director
B.Y.O.G.

Visitor comments

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  • I know personally the quality and attention to every little detail that goes into making these wonderful...Read more
  • BYOG gowns are fabulous, simply the best idea ever!!!...Read more
  • I have an awesome BYOG gown and I looked fabulous in the hospital when I had John Patrick on 11/28! ...Read more