Contestant's Case to Win
This is based on the number of votes received.
RealKidz is a life style apparel company for kidz. We design and manufacture in the United States clothing for plus-size and hard to fit girls. We sell our clothing through our network of style consultants who hold home fashion shows for families with girls ages 5-12. In addition to our fashionable, high quality, clothing, we provide an awesome business opportunity to supplement incomes or create a whole new income stream for families. Once our apparel line is established, we will launch the RealKidzÂ® Family Network to support families in incorporating healthy lifestyle choices into their lives.
About Founder, Merrill Guerra:
I am the founder, CEO and visionary of RealKidz, a life style apparel company for kidzâ„˘ that boosts childrenâ€™s self esteem by providing clothing that is trendy, age-appropriate, great-fitting and high quality, RealKidz will also provide customers and their families a range of support through the RealKidzÂ® Family Network due out later this year. I am also proud to be mother of an 11 year old daughter and an 8 year old son. Having graduated from Stanford University, and after many years in the workplace and then as a stay at home mom, I attended the Ross School of Business at the University of Michigan where I received my MBA in 2008. I actually launched my new company RealKidz, while I was completing my MBA degree. I was recognized as â€śMBA Entrepreneur of the Year for 2008â€ť by the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan. The inspiration for creating RealKidz arose from my experience as a mother, specifically relating to the difficulties I had finding age-appropriate, well-fitting clothing for my young daughter. When I first investigated the marketplace for the RealKidz business model, I found that many children (and their parents) had the same unmet need that I had encountered in my own experience as a mother. As a first time entrepreneur, founding and operating a company based in Ypsilanti Michigan, I and my company have not only survived and met significant milestones in developing the company in extremely challenging economic circumstances, but we are now poised for significant growth and success. I have assembled an outstanding management team at RealKidz, am in the process of designing and launching the companyâ€™s exciting second line of clothing, and have developed the core of the sales consultant network critical to the execution of RealKidzâ€™ direct sales model. In one of the most challenging financing environments for startup entrepreneurial companies, I successfully completed my first round of angel funding in November, 2008. RealKidz has caught the attention of the press. We have been featured in a series of 8 articles in the Detroit Free Press throughout 2008. I and my company have also been the subject of a June 30, 2008 BusinessWeek article. The Wall Street Journal recently interviewed me for a story scheduled to be printed in the next month or so. Throughout all of the time and energy consuming demands associated with founding and running RealKidz, I have remained an active and involved mother, supporting my daughter at her track meets and band concerts and enthusiastically participating at my sonâ€™s elementary school. I am excited to see what happens over this next very critical year as we move toward completing our next round of funding and hitting cash flow positive.