The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

106

Sterling Boutique

Sterling Boutique

Contestant's Case to Win

This is based on the number of votes received.
After years of traveling doing craft shows, plus singing professionally several nights per week to contribute to the support her family, Renee Moss decided to open her dream shop and Sterling Boutique was created in 2001.
From the antique showcases and chandeliers to the incredible handmade jewelry from around the world, designer clothing and fabulous gift items, Sterling Boutique has become one of Richmond Virginia's most unique "specialty" shops.
Renee has over the years established a loyal clientele and earned quite a reputation for her decorating flair and eye for an eclectic mix of gift items,jewelry and clothing plus personal customer service.
In a time when many "specialty' boutiques are seeing their business fading away, Renee has managed her business (through hard work) in such a way that Sterling Boutique continues to flourish!
"When I started Sterling Boutique I didn't realize the wonderful relationships that would be built with so many of my customers,and it is truely the support of those costumers that Sterling Boutique has evolved into such a unique and successful ladies shop!"

Visitor comments

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  • The store is beautiful! It's like eye candy and there are no calories for indulging in this experience....Read more
  • Sterling Boutique is a fantastic store. Renee and her staff are so knowledgable and great to talk with...Read more
  • Renee is a true diva with a big heart! She not only has the greatest boutique in the world with the most...Read more