Contestant's Case to Win

We're a small-but-growing company founded and firmly grounded in a desire to help women feel powerful, healthy, beautiful and empowered as they enter their amazing journey into motherhood.

A letter from Carri, co-owner and founder of Binsi Inc.:

At the birth of my first child, I wore a standard hospital gown. Clinical, uncomfortable and immodest! I felt like a patient: scared, powerless and at the mercy of others; not a healthy excited woman about to become a mother. Later, as a doula, I learned to help other women feel more confident and comfortable through labor and so began the idea of Binsi.

I wore the first Binsi skirt at the birth of my second child. It changed everthing for me. I made skirts for my clients. I gave them as gifts. And suddenly, I had a company firmly grounded in my desire to help women feel beautiful, powerful and in control as they enter their amazing journey into motherhood.

We should be considered for this competition because we have brought a product from concept to market ourselves and in our own way. We virtually created the niche market for labor and birth apparel and have proven that what a woman is wearing during her labor can truly make an impact on her overall birth experience.