The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

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Nature's Gems

Nature's Gems

Contestant's Case to Win

This is based on the number of votes received.
Read more about me in a StartupNation featured story

My inspiration for Nature's Gems came while visiting family in Brazil where I found striking jewelry and gemstones at Feira Hippie, a popular outdoor market in Ipanema district of Rio de Janeiro. Building on the beauty I found, I designed and created my own jewelry showcasing these elegant treasures. Combining the simple beauty of the gemstones, my gift for creative design, and with my family's encouragement, I took a chance and began importing Brazilian gemstones. And thus, Nature's Gems was born.

Nature’s Gems is a simple yet elegant line of jewelry created from all natural materials such as semi-precious stones, sterling silver and wooden beads. Each piece is a unique, handcrafted work of art that makes the transition from everyday casual to special occasion with ease. I continue to seek new ideas, designs, and materials as I expand the range of my jewelry collection.

I would like to win the Leading Moms in Business Competition in order to help Nature’s Gems develop into the thriving business I know it can be. With the assistance of StartupNation’s expertise and experience my business can reach it’s full potential.

Please cast your vote for Nature’s Gems!

Thank you,

Wendy de Penasse
Nature's Gems

Visitor comments

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  • There is only one way to describe the pieces of jewelry in Nature's Gems jewelry line. They are original...Read more
  • the pieces from this collection can be worn with both elegant and casual attire. the pieces mix & match...Read more
  • Wendy does a beautiful job in designing her jewelry. As the photographer who handled and photographed...Read more