The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

14

BabySteals.com

  • Name Jana Francis
  • Location Salt Lake City, UT
  • Year Business launched 2008
  • Website www.babysteals.com
BabySteals.com

Contestant's Case to Win

This is based on the number of votes received.
BabySteals.com, the first deal of the day website offering baby and maternity products at 50-80% off, has become a 9am MST internet obsession for thousands of moms in the US and Canada. BabySteals.com lists one product per day starting at 9am MST until it sells out. BabySteals.com has shown significant sales in the midst of a down economy, and in the first ten months of operation, BabySteals.com has sold and shipped over 25,000 items to every state in the US and Canada. The website launched April 28th 2008 and has expanded simply through word of mouth, with no investment capital or business loans. Run completely out of the houses of stay-at-home moms, BabySteals.com is now a significant online partner to the most well known and hottest brands in the baby industry. Founder Jana Francis left her career in online media advertising to create her 'dream' website - an entertaining online destination to find the hottest baby brands at the hottest prices. Jana runs this operation from home in Salt Lake City, Utah while juggling the needs of her three children, ages 2 to 14.

Visitor comments

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  • We love Babysteals!!!!! ...Read more
  • Love the site. I will spread the word on my face book and myspace as well as @ all the baby showers I...Read more
  • LUV,LUV,LUV this site! It is wonderful to find quality products and yet at such a STEAL! Thanks BABY...Read more