The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

121

Strappys Decorative Bra Straps

  • Name Allison Mercer
  • Location Broomfield, CO
  • Year Business launched 2006
  • Website www.strappys.com
Strappys Decorative Bra Straps

Contestant's Case to Win

This is based on the number of votes received.
Strappys Decorative Bra Straps was born out of necessity. Living in Southern California and always on the run with two small boys, I needed a solution to constantly losing, hiking up, pulling on my strapless bra. I couldn’t run around with my bra straps hanging out. I’d spent my entire life pinning them or discreetly hiding them by some means.

Strappys was my fashion solution. I started decorating fabric detachable bra straps with notions from craft and fabric stores. When I saw that there were expensive jewelry bra straps on the market I started looking into ways to bring affordable jewelry bra straps to women everywhere. Beaded bra straps soon followed. Now Strappys offers over 30 different versions of interchangeable decorative bra straps, so women everywhere can let their straps show fashionably. Just attach a Strappy to your strapless, convertible bra. Once Strappys eliminates the problem of pesky bra straps, women are open to so many fashion options. Women can go out with confidence and feel pretty in what they are wearing.

Today I am very happy to say that Strappys are sold on-line through my website, at specialty stores throughout the country and through sales representatives in various states.

Strappys has given me a feminine outlet in a house full of boys and it has provided the opportunity to stay home with my children. I’m able to work while they are in school or after they have gone to bed. Strappys has also given me a way to give back to the community. Strappys has partnered with the Lungevity Foundation and the Breast Cancer Research Foundation. For straps purchased in our Shop Believe, as in believe in a cure, Strappys donates 20% of the purchase price to these organizations.

I’m thrilled that there is a contest for entrepreneurial Moms. Only an entrepreneurial Mom can understand the many hats we wear daily and the juggling act that ensues. I love the energy of women entrepreneurs and am proud to be a member of this particular ladies club.

Thank you,
Allison

Visitor comments

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  • Can't wait to receive my shipment- have been searching for your product for 3+ years!!!...Read more
  • Allison, You have always impressed me with your initiative and intelligence. Now you've demonstrated...Read more
  • Hey Allison - Good luck with this. I always knew that USD MBA would pay off - at least for one of us!!...Read more