Contestant's Case to Win

CL Jewelry, a division of Charmed Life, Inc., specializes in sterling silver affirmation and personalized jewelry. Our “Affirmation Disc” line is our signature collection that started it all! The collection started with 40 inspirational words, such as LIVE, LOVE, LAUGH, inscribed on open circle charms (discs) and has now grown to over 165 words, allowing you to create your own message on a bracelet or necklace.

All of the pieces in our collections include inspiring messages, such as, “Wherever you go, go with all your heart”, “Life is not measured by the breaths you take, but by the moments that take your breath away”, and “Follow your heart.”

Over the past year, our collection has expanded to personalized jewelry, in which we “hand stamp” the names, dates and words that are most dear to you on various shaped charms. True tokens from the heart, our bracelets, necklaces and charms allow you to wear your inspiration at all times!

Where our story started…

Two Moms, Three Babies and One Growing Business! The idea of Charmed Life, Inc. was created several years back but did not evolve into a “real” business until 2002. As sister-in-laws and new moms, we were looking for a way to take our vast business experience and creativity and mold them into a company that would allow us to stay-at-home with our three girls.

While brainstorming and researching a number of ideas for our business, I (Jen) was given a necklace from a good friend and the designer of one of the original necklaces in the collection. The affirmation discs on my necklace read: FAITH, HOPE, and COURAGE and were in honor of the birth of my daughter, Madeleine, who had been born four months premature (she was only 1-1/2 lbs. and 13” long at birth). The necklace was especially meaningful and a treasured gift I wore daily. I, in turn, gave Tami a necklace to celebrate the birth of her second baby. As our family and friends saw the necklace, they all wanted one.

After countless compliments on the necklace from friends and strangers alike, we decided this was our calling and that bringing this concept to the mass market was an absolute must! So we began creating our own designs and soon had a line of jewelry and accessories inspired by the affirmation discs. Before we knew it, our little company was launched!

Now, several years later, our business and families have grown. Our new tagline is: Two Moms, FIVE Babies & One Growing Business!!! We’ve been fortunate to be featured in a number of national publications and websites, including Allure, InStyle, People, and US Weekly to name a few. And we’ve had the honor of being a part of such prestigious events as the Academy Awards Gifting Suites and Sundance Film Festival VIP Gift Bags. Our hope in 2009 is to continue “charming” you with our inspirational jewelry and to continue our philanthropic endeavors with organizations, such as Chrysalis and the March of Dimes!

We truly are making our dreams come true and living a “charmed life!” Thanks for your support!