The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

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190

MitzvahMarket.com

Name Sheri Lapidus
Location Jericho, NY
Year Business launched 2008
Website www.mitzvahmarket.com

Contestant's Case to Win

This is based on the number of votes received.

When "Mitzvah Mom" Sheri started planning her daughter's Bat Mitzvah, it seemed the only valuable and reliable source of information was mom-to-mom advice. There was a need for a Website that was organized, accessible and could feature her friends unique insights into Bar/Bat Mitzvah planning.

After many conversations and hours of research with her friend Erica Salmon, MitzvahMarket.com, home of "Mitzvah Mail" was born.

MitzvahMarket.com and the twice weekly free email newsletter Mitzvah Mail are designed to be services for moms by moms. Sheri and Erica's goal is to deliver useful and timely information so other Mitzvah moms will be "in the know" when it comes to Mitzvah planning for their child's special day.

Visitor comments

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Their idea is brilliant! You can't believe what they have to offer. Make sure you visit and forward...Read more
Sheri, this is a great niche idea that is bound to really take-off! With as many things as we women are...Read more
This concept is going to be very big - the bar/bat mitzvah media market has been tired for so long--until...Read more