Contestant's Case to Win

Baby So Chic is a luxury lifestyle baby wear brand created by a mother for other mothers’ with discerning taste and an eye for quality, design, texture, and color. We create unique Swarovski designs placed on 100% cotton onesies that will bling out your baby boys or girls’ wardrobe for any occasion.

After giving birth to my daughter in August 2006, Baby So Chic was later born in December that year. Our onesies are soft, wearable and tagless. Our designs are chic, original, and definite bling!

I strongly believe I should win the Leading Moms in Business Competition for reasons of vision, strategy, implementation, determination, passion and love. Trying to find quality anything these days takes a lot of time, energy, and financial means.

My vision was to create quality at a fraction of the cost and have it accessible for mothers and their babies at their fingertips through an online store.

Implementation was not easy as it took a lot of determination and passion to get everything off the ground. Baby So Chic was built from the ground up with minimal financial means, a lot of dedicated hours, sweat, tears, and not to mention sleepless nights. The driving force behind Baby So Chic is love in short; this is so that I can have the flexibility to be with my daughter.

By winning this competition would mean a lot to me and the business. It would mean all the hard work, and sweat thus far has paid off. It would mean you believe in the product and my business. As the funds have depleted, this would be a great way for free exposure and traffic to the site.

So please! Take a moment out of your day and vote for me once a day until the end of April 2009.

Thank you.