Contestant's Case to Win
This is based on the number of votes received.
GirlShopSpot.com was envisioned by an entrepreneurial woman, who also happens to be a mom. Along with her brilliant web-engineer husband, Jim, Christine Van Buskirk decided it was time to offer up an online storefront that made it easy for women to find great products and services, while helping other entrepreneurs find their customers...without spending future profits to do so. This team then weaves in their best-of-show SEO and online marketing genius to bring both parties together.
So, what is GirlShopSpot.com?
It's an online shopping party, that's what it is. It's a colorful and fun way to search locally or across the country for that special bakery, organic baby clothing, or the latest monogrammed gift. Offer up your recommendations on the products and services, restaurants, and much more.
Big Marketing Presence, Entrepreneur Budget
Don't have a heap of start-up capital but a great little product or service? GirlShopSpot.com is definitely the place for entrepreneurs. For as little as nothing buys you an ad on the site! The templates make uploading information and images as easy as applying lip gloss.
Just what does one get when creating an ad on Girl Shop Spot? How about this:
â€˘One page virtual ad, interactive and complete with built-in SEO functionality
â€˘Target the largest market segment locally or nationally
â€˘Up to 45 images, including 18 "must haves" with direct links to purchase
â€˘Sections for business and product descriptions
â€˘Contact information, hours of operation, pricing and directions
â€˘Set up in six easy steps, then page goes live instantly
â€˘Create a micro blog under the Shop Talk function
â€˘Customer review and Shop Talk notification and management tools
â€˘New pay model with measuring tools where users only pay for the performance of an ad and can measure and budget simultaneously.
â€˘User friendly search mechanism for fast retrieval of advertiser's products and services
But wait, there's really more! Advertisers can quickly and easily create:
Sales and Specials
â€˘Additional sales advertisements found on their web page and throughout site
â€˘Create and time these nifty sales tools, even automate them
â€˘Create a video and have it uploaded to their Shop Spot page
Measurement Tools and Stats
â€˘Measure and quantify each interaction made by shoppers
Girl Shop Spot is a highly affordable and effective marketing community for small businesses to attract customers and streamline e-commerce. Buyers can discover and come directly in contact with new places, people, products, and services they never knew about, with the possibility of these businesses being located in their local neighborhood.
Girl Shop Spot is simply the next generation of online shopping made to keep up with the future needs of today's modern woman.
Why Christine should be considered a winner:
â€˘Created a site that supports local small business development that can also be specific enough to find unique items and services advertisers wish to sell online locally and nationally.
â€˘Developed B2C business model utilizing the latest market and technology trends targeting the largest market segment, while supporting small business success.
â€˘Created a vertical search to find specific businesses of interest for women searching today and to keep up with searches of tomorrow.
â€˘Integrated Search Engine Optimization on landing pages and for built-in user generated web ad pages.
â€˘Research and integrate Web 2.0 tactics for smoother, smarter, and more direct communications between small businesses and their buyers.
â€˘Research online advertising pay models and their weaknesses.
â€˘Founded Pay-Per-Interactionâ„˘ (PPI). A new pay model that lets sellers measure specific ad activity and budget simultaneously. Pay-per-Interaction surpasses pay-per-click models and costs so much less for small business owners.
With PPI the initial click is free. PPI lowers the bounce rate that you would typically pay in pay-per-click ads. Sellers only pay for real customers interacting with their ad and they can measure who, what, when, and where these interactions are coming from, down to specific products/services images being clicked, IP addresses, date and time, website link clicks, bio reads, shop talk reads, sales reads, and even the keywords shoppers used to find them.
Your leads are pre-qualified and that's something you want to pay for. You would be amazed at the numbers of shoppers who click on an advertiser's web page versus actually interact with their ad.
"By utilizing all of the customer touch points available through their Shop Spot, sellers not only can record which sale or campaign is most effective, they can gauge product or service popularity, test market products/services and pricing, stimulate demand for stagnant inventory, minimize development costs, and create a two-way communication with customers and prospects. And with the PPI model, shop owners only pay for very specific interactions."