The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

32

Papoose, a Natural Maternity and Baby Store

  • Name Amy Camassar
  • Location Norwich, CT
  • Year Business launched 2007
  • Website www.shoppapoose.com
Papoose, a Natural Maternity and Baby Store

Contestant's Case to Win

This is based on the number of votes received.
Papoose, a Natural Maternity and Baby Store is a three mom-owned business that began around a kitchen table in the winter of 2007. A beauty industry veteran, an almost two decade teacher and a recently retired lactation consultant created a unique vision for a store that would bring parents and babies together in ways that would develop bonds to last a lifetime.

Papoose sells specialty retail with an organic flair, including stylish maternity clothing, slings and baby carriers, toys, furniture, strollers, baby and toddler clothing, shoes, books, feeding supplies, cloth diapers and breastfeeding accessories. Your personal shopper at every visit to Papoose is an experienced, knowledgeable owner.

Unique classes and programs are available for parents-to-be, new parents, babies and tots. Papoose offers classes to enhance the birth and breastfeeding experiences and the sensory and learning experiences of infants and toddlers.

Lactation support is critical to the nursing mother.
Papoose has a 24/7 warm-line for breastfeeding questions and has daily consultation appointments for moms facing nursing challenges. With 33 years combined experience in maternal health and lactation support, Papoose’s breastfeeding services are beyond compare.

From their own life experience as moms, and professional experiences in retail, education and lactation, these three moms have built a business that meets the needs of a community of growing families.

Papoose is the place for every parent, baby and family.

Visitor comments

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  • So pleased!!! I've been numerous times through out my last pregnancy as well as recently after my little...Read more
  • I'm so proud of how far Papoose has come in such a small amount of time!! I love going in and checking...Read more
  • The classes offered at Papoose are top notch! Love Papoose!...Read more