The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

29

One Meaning Couture

One Meaning Couture

Contestant's Case to Win

This is based on the number of votes received.
One Meaning Couture is based on a message of love. My mom and I used to say "831" to each other as our secret code for "I love you" - 8 letters, 3 words, 1 meaning during one of the most challenging times in both of our lives.
My mom had breast cancer and after being in remission for 10 years, it returned and had metastasized throughout
several areas of her body. Four months after my mom began chemotherapy for the second time, I was diagnosed with cancer of the lymph nodes - and so we both were undergoing treatment at the same time. I always felt this was a blessing, because it allowed me to fully share and understand what my mother was going through. We shared many long nights at the hospital exchanging lots of 831’s, while my mother closed her eyes and fantasized about oncology wings being shut down because they had found the cure for cancer.

Tragically, my mother lost her battle in October
of 1995, and after experiencing such a tremendous loss, I found comfort in discovering the numbers 831 in the most unexpected places, taking it as a sign that my mother’s love carries on. One Meaning was born from that love.

During the past year, my business partner and I have experienced several astonishing coincidences with this number. Coincidences that might have gone unnoticed, if this number had not been so significant and full of meaning, and if there had not been so many instances, which further confirmed that love knows no boundaries and that we are all connected.

By forming the special numbers into a butterfly the symbol of change, freedom, renewal and love – we are able to bring the One Meaning message to you in a beautiful design that means “I love you.” This symbol is on all of our Urban Jewelry, Apparel and Urbanites (cute little buttons that each have their own special meaning).
It is our sincere hope that love really can change the world. That change starts with our policy to give back 8.13% of all sales to a different highlighted charity each month. In essence, by turning love into a butterfly, it is able to fly around and land on weary shoulders when they least expect it and need it the most. As One Meaning grows, so will its charitable contribution. The vision is to one day be able to donate 81.3% of all proceeds to a deserving entity each month, such as causes or people in need and organizations that promote peace, kindness, tolerance, respect and love for humanity. Think of it as
the One Meaning movement.

Our message of love truly has metamorphosed and taken flight. We want to help you find this message in your every day life. Open your eyes and let yourself be reminded that love is eternal and that we are all
connected. When you begin noting these special numbers in the time of day, on a license plate, or the number of your bus, or even have it assigned as part of your IP address, see a butterfly in the middle of winter, or a huge ad campaign that spells out 8-31-08 Just Do It, or
if you get a call from a magazine named 02138* (which means I love you too, backwards) - take it as a little wink that love just landed on you. Love is power. Love is eternal. And yes, love can change the world.

What do they say? One beat of a butterfly's wing can set into motion minute changes with profound results. We think so too. It’s easy to just spread your wings and let your love fly!

P.S. I have been in remission ever since and now share my
legacy of love with my beautiful daughter. Just having her is a miracle in itself.


Visitor comments

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  • First, Congratulations. I went to your website and ordered my "wings" for my Mother. We live states away...Read more
  • Beautiful story sweetheart. Good luck. You got my vote!...Read more
  • What a profoundly sincere message. It helps me with my recent loss. I bought some meaningful pieces...Read more