Contestant's Case to Win
This is based on the number of votes received.
I am a mother of two and co-founder of Amy Michelle baby bags.
Amy Michelle is a female-owned, socially responsible company that specializes in the creation and marketing of fashionable baby (diaper) bags designed for the busy lifestyle and organizing needs of todayâ€™s mom and her little one. Amy Michelle was founded to give momâ€™s fashion as well as function. Our new Chic line offers sassy elegance, while the Street line offers a contemporary casual flair. Combined with our Classic line, Amy Michelle offers something for every momâ€™s sense of style!
Amy Michelle was founded in 2003 after the birth of my second child. I created a job whereby I work around my familyâ€™s schedule. We have been successful throughout the United States and Canada offering unique, elegant bags all while conducting business from my home office and on my cell phone while driving carpool â€“ exactly how I want it. There are plans in the works to bring Amy Michelle to Scandinavia, Japan and Australia in 2009.
My business partner, Amy Wright, is a career product marketer and future mom. We are the fashion-savvy co-creators of Amy Michelle. Both CU MBA grads, we saw a need to provide moms with a stylish bag that would transition from home to daycare to work to a night out - no problem. We have now become the "go to" bag for todayâ€™s busy moms.
Finally, we wanted our company to be bigger than just Amy and Michelle. Up to 5% of profits benefit Ronald McDonald House Charities of Denver.
Michelle L Herbert, MBA
Co-founder and proud mom of Grant and Faith
Amy Michelleâ€™s Mission Amy Michelle's mission is to provide attractive, fun and functional bags and accessories to organize todayâ€™s busy moms and babies, while creating a way to give back to our community and charities close to momsâ€™ hearts. Up to 5% of profits from each sale benefit Ronald McDonald House Charities of Denver.