The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

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174

Czela Bellies CesareanWear

Name Jennifer Bourgoyne
Location San Jose, CA
Year Business launched 2006
Website www.czelablue.com

Contestant's Case to Win

This is based on the number of votes received.

Czela Bellies CesareanWear is the only comfort *and* fashion underwear made specifically for today's C-section moms. After her third baby, and repeat C-section, designer Jennifer Bourgoyne has created a GOTTA HAVE IT new product that pampers that special momma with something to comfort her belly and pep up her post baby wardrobe as well.

With a growing U.S. Cesarean rate at 30%, this was a neglected market with real potential. After getting laid off from her high tech job of 12 years at 9 months pregnant, Bourgoyne went back to her love of fashion, and at age 40 found herself with a new baby, and a new company launched to boot!

Say "C-Ya" to ugly post hospital meshies, and "HELLO DOLL!" to Czela Bellies CesareanWear!

Visitor comments

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Dear Jennifer, Best of Lucks on your Best Products Contest! ...Read more
I just ordered some for a friend who is recovering from a c-section! These are too cute! I want some...Read more
These C-section undies are just too darn cute!! And, what a bonus that they really are comfortable....Read more