The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

96

L'il Darlins, LLC

  • Name Leslie Smith
  • Location Honey Brook, PA
  • Year Business launched 2007
  • Website www.bibaroo.com
L'il Darlins, LLC

Contestant's Case to Win

This is based on the number of votes received.
MOTHER KNOWS BEST and that’s exactly what we, the founders of L’il Darlins, LLC are banking on. We are revolutionizing the infant/toddler market with the coolest and most practical must-have accessories for any baby.
My mother and I teamed up to create this ground-breaking company that caters to the trendy moms and children of the world. Jeanne, my mom, brings her many of years of business expertise and I offer my knowledge as a school teacher. We are both creative and detail oriented-leading to our successful company. Plus, talking about keeping it in the family, we tested all of our children's specialty items on my three daughters-who just happen to be my mothers "Lil Darlins."

L'il Darlins has also caught the eye of celebrities! Dennis and Kimberly Quaid, Tori Spelling, Denise Richards, Chris Noth, Angela Kinsey, Dayna Devon, and many others have our products. Our products have also been featured in national magazines such as Pregnancy, Baby Couture, Pregnancy & Newborn, Girls Life, Creative Child, and many more! We've also been on NBC, FOX, and CBS networks sharing our story.

L'il Darlins should be considered as a winner of the Leading Mom in Business 2009 Competition because we offer a one stop shop of fashionable and functional must-haves for moms and infants/toddlers. Our precious on-line boutique, launched by my mother and I, is now adding mommy essentials to its collection of pint-sized gear and goodies! L'il Darlins' brand new Nurse Purse â„¢ gives breastfeeding moms on the go a convenient and discreet way to store their nursing gear-and look trendy at the same time! Another new item-the Petal Pouchâ„¢ is the only accessory women and teens need to keep their makeup essentials and other private items separate and organized-and within reach. It's great to keep in your purse, beach bag, gym bag, or backpack! For infants/toddlers, L'il Darlins' full body Bib-A-Rooâ„¢ has your messy little eater covered from their chest to their ankles. The Bib-A-Rooâ„¢ prevents stains and protects those designer duds! For toddlers, L'il Darlins offers a stylish children's apron, the Kidz ApronAll â„¢ , perfect for little ones eager to help mommy in the kitchen or to wear for arts and crafts. Lastly, we just launched our latest mealtime cover up for children and young adults with special needs, called the Covie. We are working with our local chapter at The Arc of Chester County to help these children. All of L'il Darlins specialty items come in a variety of hip fabrics that appeal equally to moms and kids.

My mother and I have not only built L'il Darlins, LLC to what it is today but we have learned more about business, marketing, manufacturing, and sales that has lead us to such great success. We can only hope for our company to continue to make strides like it has in the past year and a half. I'm sure with my mom by my side and our superior products, we will get there!

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