The 2008 StartupNation Leading Moms in Business Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

42 Kids, Makers of OnTray

42 Kids, Makers of OnTray

Contestant's Case to Win

This is based on the number of votes received.
I am a stay-at-home mom to three boys, and after having a bad shopping experience with them, I decided to create a product to make shopping with them more enjoyable. OnTray is a container that easily attaches to the handlebar of the shopping cart facing the child in the seat part of the cart, allowing you to place their favorite snack or small toy in it, encouraging their independence and freeing up our hands to shop! OnTray is Made in the USA with BPA free plastic and completely recyclable! OnTray was selected to be included in the 2008 "Everyone Wins at the Oscars" gift bags and Jason Reitman, Director of Juno, called OnTray a "Fun product!"!

I am "throwing my hat into the ring" of the Leading Moms in Business Competition because I truly feel that being a mom has made me a much better business woman. I have to wear many hats throughout the day, and I find that my experience as a mom has taught me to be a multitasker in my business. It is exhausting at times, but it's so rewarding when my children say things like to the waitress at the local reataurant, "My mom's an inventor of OnTray!" The waitress just looks at them puzzled, but they are so proud.

Visitor comments

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  • This is such a great product! It makes shopping so much easier....Read more
  • I LOVE my on-tray!! My youngest son is a very "busy" boy and this was the perfect thing to busy him while...Read more
  • I got my great niece an On-Tray in pink for Christmas. She and her mother love it. And I get to be...Read more