Hello! Welcome to the Startup Nation forum!
Non-toxic nail polish? That`s interesting! I didn`t see a website link anywhere, so I`m flying a bit blind on it, but here`s my 2 cents:
One of the toughest lessons I`ve learned (and am still learning for that matter) about promoting your product is to focus on the who, what, where, why and when of it all, not necessarily in that order.
As a potential consumer of this product (I would likely buy it if it hit the right triggers) one of the first things I would want to know is Why?
Why do I need non-toxic nail polish? So my kids can eat it? So my nails are not exposed to toxic chemicals? Why is is better?
What? What is it made of? Is it nourishng? Is it organic? Is it all natural (what is the natural element? (remember hemlock is all natural too, but it can still kill ya)
Where can I buy this product? When will it be available? Who (the company or person) is behind this product and what is their vision? Eco-friendly, healthly, safety, what is your drive in creating this product?
A common thread of advice offered by many wise folks here on SuN rings very true: Be careful not to focus to much on what you do (guilty!) and focus more on what you offer the consumer!
Looking forward to what you come up with and learning more about your product(s)!
I hope this information is helpful.
Onward & Upward!