So you got the traffic to your website. You've done your best to optimize the incoming traffic by SEO, SEM or any other method. Know what?
We all come with diffrent needs, background, genders etc. So it only makes sense that a generic website, that has one layout (even if it is a good-one) is not enough to make our visitors convert.
By analizing and personalizing your visitors movement in the website and details such as age, gender, keyword, country, site enter time and more, you are able to uderstand your visitor's needs and wants, make your website more relavent to them, and improve your convertion rate.
This goes to any kind of website. It can be Ecommerce and Lead generation, websites and landing pages, and even mailing lists.
you are more than welcome to ask any question you have, I'll be happy to assist.
I am the marketing manager of Personyze.com.