Just a few things to add to the posts above:
Some of your images are not clear. Maybe because they were resized.
Some that are really bad are the ones in the header (to the right of the slide show, like: Image_7.jpg)
You should have the dimensions of the jewelry in the description... or if the photo is the actual size, then say that.
I`d suggests adding links from the home page content (hazard area - busted series - pay it forward) directly to the categories in your on line store.
Another issue that all ecommerce sites need to consider is if you want to require the viewer to register before viewing their checkout total or making a purchase. I think it is a big turn-off if I must register just to see how much my purchase may be, which is how your site appears to be set-up now.
I`d suggest changing that, so people can at least view their shopping cart total before registering. AND that total should include shipping costs.
SEO -your ecommerce site seems to use osCommerce, which can do a good job in changing the title tag for each page, category, product viewed. However, the page titles for your site do not change with a change in category or for specific products.
Consider the words people perform searches on to find products like yours. Would people search on "road rage jewelery"? Also, putting "road rage jewelry" in your title is a redundant waist, because it is already your URL (domain name).
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