My business runs via http://www.TheOxfordProgram.com
The Oxford Program is an online program (similar to eHarmony Marriage -- http://marriage.eharmony.com), in that it includes testing, tools, a process/methodology, expert online career coaching, lists of unique career and business options, and an interactive community with discussion forum/blogs/chat).
I have been told that the site is a bit overwhelming and confusing.
My goals for the site are to convert lookers into buyers. I want people to take the Oxford Career FITness Analysis and get their score, and then be persuaded to peruse the rest of my site and eventually sign-up.
I feel that the site may need a new architecture and be simplified. I think it needs a funnel focused on clarity and conversion.
Unfortunately, I`m too close to the topic to see what changes to make specifically. I want to cut out the fat and leave muscle.
So, I`m looking for specific suggestions on how to re-architect it.
Thanks in advance!
"Life is short. Love your work." Steve Bohler, MS The Oxford Program Founder/Head Coach http://www.TheOxfordProgram.com