Not an elevator pitch, but yet another contestant in
SHAMELESS PLUG FRIDAYS
However, it`s Saturday now, although you did post it on Friday, so I guess it`s ok.
Back to the concept: no positioning statement, no advantages, no
answers to the `who cares?` question. Also, it`s not about your
website, but about the services it provides. How can a website treat
anything as anything? A website is a tool, not a company or a persona.
Go back to the core concept of why, not how.