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To make a specific website Seo friendly try to ignore Flash because Google never gives priority to those website that are built in Flash. Be unique means don't copy other's content, Give Title, Meta Keyword and default description according to the Google's rules and regulation.
You hear about on-page optimization, in simple means changes on title, meta tags, site structure, site content, solving canonicalization problem, improving content or even making it more attractive all the things which makes you site seo friendly.
You need to design a website with correct Web Graphics,Content,URL,Text,Fonts,Images etc.The website content and domain name must be suit for the website services or products.You can design a website like that.So visitors will get attracted by ur website and come again and again.They may also refer your website to others.So your website visitors ratio will increase.Website get popu soon through online.It becomes as SEO friendly website.If website traffic will increase page rank in google and many other search engines will also increase too.I have designed my website very beautifully using the website builder from XnYnZ.com .I got the Search Engine VIsibility service from there itself ,now my site become seo friendly website.The website design and seo service helped to get good page rank and mass traffic(Visitors Ratio).So you can follow this way to make your site as a SEO friendly website.
According to me,by using all rules and regulation of Search Engines you can make seo friendly website.You should follow rules of webmaster tools.
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