For that you have to defined your own SEO checklist like:
1. Avoid automatic directory submission and build manual links
2. Has a keyword been identified for the page
3. Does the site have unique meta title tags for all pages?
4. Is the title tag optimized for 60 characters?
5. Does the site have unique meta description tags for all pages?
6. Is the meta description tag optimized at 124 characters?
7. Does the site have keyword centric alt tags for each page?
8. If a new page has been added has the site map been updated?
9. Is the keyword in <h1> header tags in the content title
10. Is the keyword mentioned at least twice in the first 100 words?
11. Is the website coding in CSS?
12. If the site is using Ajax, are there other keyword centric URLs?
13. Does the site have a navigation system in HTML?
14. Do all the external links from the site have a “nofollow” tags?
15. Content plays a vital role in optimizing a website. So make sure your content should be unique
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