Here are some useful tips which you could use to market youe new site.
1 News Groups
News groups are like-minded people who gather at some cyber spot to discuss a topic of interest – everything from competitive cycling to dentistry. These news groups are accessible through portal sites like Yahoo and AOL, and there are also directories of news group activities available when you Google ‘news groups’.
Now these sites are usually focused on very narrow topics so do some research first before you barge in and start hawking the wares. If you run a rug cleaning business, why join a news group made up of would-be actors? Instead, hook up with realty and home improvement news groups.
Once you’ve become a member, don’t push your site too hard. Bring it up in casual discussions as a potential resource for the other members of the group. This is not the place for the old hard sell, but it is a free way to spread your URL.
2 Social Sites
Sites like myspace.com and youtube.com offer free advertising opportunities. Create a profile on myspace, or one of the many other social sites, add some pictures and personal information and be sure to provide a link to your site. If links aren’t possible, at least print the site’s URL so your on-line "friends" can find your hand-made jewelry site and make a purchase. It’s not just a great way to build your business, it’s also a great way to make new friends.
3 Press Releases
With hundreds of thousands of web sites out there, you can imagine how much copy is needed to fill all of those site pages. So, routinely issue press releases whenever something newsworthy happens in your industry or on your site.
There are on-line businesses that will distribute press releases either free or at minimal cost. And don’t forget to include your URL at least a couple of times in the PR. It’s another low- or no-cost means of spreading the word about your site.
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