Home > 2009 StartupNation Home-Based 100 Competition > Most Innovative > Simple Necessit-Ease, Inc.
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Simple Necessit-Ease, Inc. was started in 2004 to answer the desperate need of millions of girls and women. As a mother I would not want my daughter to be embarrassed while in school when she has her menstrual cycle or so called friend. Many women have experienced or know someone who has had a humiliating story. No More! I first conceived the idea while I was in college in the 90's. Research led me to Asia, where I discovered women have been wearing this type of panty for years. Did not like the plastic feel of the protective area. So I continued the search and abandoned the whole project in 1994 to marry and raise my kids. 2004, my then youngest was off to preschool and www.necessit-ease.com was launched from home. Another set back my 6-year-old son was diagnosed with a brain tumor. The company's web site sat there forgotten. Aug. 26, 2005 my son lost his battle and a few days later an email notification alerted me of an order. WOW! Took it as a sign to continue and use this company to not only help millions of women with this common problem, but to aid in funding for a cure or at least and answer to why and how through Tyler's Magical Rainbow Foundation.
Our BFF "Period Undies" will be every girls new Best Friend Forever when their Friend can feel like the enemy. Our cotton/spandex panties look, feel and wash like your favorite undergarment. The difference is our innovative lightweight; breathable coating that is concealed and not felt by the user. So when feminine hygiene products need a little help, women are backed by their BFF "Period Undies!" An essential part of every woman's wardrobe!