Home > 2009 StartupNation Home-Based 100 Competition > Most Innovative > MyBodyTutor
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In January of 2007, I quit my full time job at Ernst & Young to pursue my life-long passions of helping people, health and fitness, and married it with entrepreneurship to create my dream company, MyBodyTutor.com.
The idea for MyBodyTutor is very simple and that's precisely why it's so effective. Getting into the shape you want to be in is about three things. Eating right. Exercising. And doing those two things consistently. That's it!Unfortunately, it's the consistency part that is so hard. It's just too easy to make excuses and procrastinate. It's even easier to lie to ourselves and to rationalize poor eating and a lack of exercise.In this day and age, lack of knowledge isn't the big problem. 1/3 of America isn't overweight because they don't know what to do. The real problem is a lack of consistent action!MyBodyTutor solves this problem in a big way!By offering daily and personal accountability from expert tutors, we not only tell our clients exactly what they need to do, but we make sure they actually do what we tell them - day in and day out 24/7/365.This is what really separates MyBodyTutor from all the other companies out there.Every night our clients are required to submit their Daily Feedback on our easy-to-use web application, and every morning tutors write back with their personal critique, suggestions and a heavy dose of inspiration, along with daily or weekly phone calls depending on which plan the client chooses.The effect is extremely empowering and the results have been absolutely amazing!Since I've launched my company, we've helped all sorts, types and sizes of people get into the shape they want to be in by helping them stay consistent meal by meal, workout by workout and day by day.This isn't rocket science. If you're not in the shape you want to be in it's because you're not staying consistent with your diet and/or exercise.I truly believe that MyBodyTutor is the #1 solution in the world to help people stay consistent with their diet and/or exercise.But I need help! I truly feel a responsibility to help more people, because I know MyBodyTutor can help in a huge way with our current obesity and health care crisis - which is certainly getting a lot of air time these days.Speaking of air time because MyBodyTutor is so unique, we've been featured on Good Morning America! People are genuinely excited about the idea and its potential!But as I help my clients realize their body's full potential, I need help realizing MyBodyTutor's full potential because this obesity crisis is just too important to ignore!