The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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2009 Winner

Uplanders Warehouse

Uplanders Warehouse The winners have been announced. See the winners

Contestant's Case to Win

Uplanders Warehouse is a home-based ecommerce business dedicated to outfitting the upland bird hunter (quail and pheasant hunters primarily). Jared & Dixie Tanner launched the business March 2008 for a couple reasons: 1) existing retailers and ecommerce sites were doing a horrible job filling the needs of bird hunters (lack of selection and inventory), and 2) we want to fulfill a dream of not being dependent on an employer for our well-being – we want to create our own destiny!

With Uplanders Warehouse, we are committed to having the best selection of upland gear at the best prices. However, we’re not just about making a buck. We have created the UDonate program where we willingly donate a fixed percentage of our sales to the upland conservation program of our customers’ choice (Pheasants Forever, Quail Unlimited and Roughed Grouse Society). We are the only business in our market (that I’m aware of) that commits a fixed percentage of sales to conservation efforts.

Though the economy has been rough the past year or so, we really don’t know any different. We launched our business in this environment and have been thriving. The business is quickly taking over the whole house – shed, garage, living room, dining room…and we’ll probably have to expand within the next year. And with the growth we’ve been experiencing, we’re nervous (but excited) to see what happens in a strong economy!