The 2009 StartupNation Home-Based 100 Competition

Celebrating America's most outstanding home-based businesses and the people behind them.

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Contestant Profile

Baby Bloak

Baby Bloak The winners have been announced. See the winners

Contestant's Case to Win

Baby Bloak is the no hassle, safe alternative to coats and blankets for babies and toddlers. We've all seen it - a mom struggling to keep blankets from blowing off in the wind or Dad stuffing and unstuffing baby from a coat at the store. There had to be a better way, and now there is. Baby Bloak is the blanket that doesn't fall off, a quick coat alternative and completely safe to use with car seat straps!

Recommended and approved by Child Passenger Safety Technicians, Baby Bloak opens over the car seat, so that your child stays safe and warm.

And while safety is key, Baby Bloak is also convenient. You can put a Baby Bloak on in less than five seconds. That's right! Imagine being ready to go in seconds instead of minutes. Imagine no buttons, no sleeves, no zippers and no hassle!

The Baby Bloak can also be used with baby slings and strollers. Throw it over your shoulder for a quick, discreet nursing cover. Snap it up to form a walking poncho for toddlers.

In 2008, Baby Bloak introduced the Over-Bloak, a snap-on additional layer for added warmth and protection, making Baby Bloak the most versatile outerwear solution on the market for infants and toddlers!

Baby Bloak is made by Jennifer Albin, mother of one toddler with baby #2 on the way. Each Baby Bloak is made from the safest, warmest, and most stylish materials available. This year, Jennifer is partnering with various organizations to promote car seat safety awareness.

Visitor comments

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  • I love the snaps around the stroller, keep my dumpling all tucked in and warm. ...Read more
  • Baby Bloak is a lifesaver! I had to pull coats on and off with my first two kids, but baby #3 is lucky...Read more